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商品編號： 9-405-044 出版日期： 2004/11/17 作者姓名： Thomas, David A.;Kanji, Ayesha 商品類別： Other 商品規格： 27p 再版日期： 地域： 產業： Business consulting services 個案年度： 1990 - 2004
商品敘述：
Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou Gerstner the creation of eight diversity task forces. Delves into the organizational and cultural impediments to starting a diversity task force initiative and how IBM overcame these obstacles to implement an effective diversity strategy. After the task forces were established, they underwent tremendous growth and became global in scope. Childs also faces the challenge of taking a U.S.-based diversity strategy and applying it to IBM''s global organization. Teaching Purpose: To demonstrate how a company can implement an effective diversity strategy and integrate it into its overall business strategy.
涵蓋領域：
Organizational behavior;Globalization;Cross-functional management;Hiring and recruitment;Diversity and inclusion;Strategy execution
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